Jeff VanderWerff farms in Western Michigan, where he and his family grow 2000 acres of corn, soybeans, and apples.  He’s currently transitioning his orchard into an organic operation.  A self-professed salesman at heart, he also started an ag retail business named Gold Coast Sales LLC.  He lives in Kent City with his wife Alyssa, a cancer researcher, and two daughters.  As an advocate of speaking about agriculture, he recently hosted Oprah on a tour of his farm.  He loves Michigan State University sports, snowmobiling, and golfing every summer Wednesday – no matter what.

Listen as Jeff talks about:

  • His past as a full-time firefighter
  • Misconceptions about conventional vs. organic farming
  • How important optimism is in a year like this one
  • What happens when a kid says ‘Go get the key – I dare you’
  • Why work shouldn’t be your entire life

 

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