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A Unified Voice in Agriculture

In Michigan, we enjoy over 300 great-tasting, high-quality, fresh foods because of the 46,000 families who farm here. Michigan GROWN, Michigan GREAT is a resource to connect those products, and the farmers who grow them, to consumers by creating awareness of, and increasing demand for Michigan-grown items. The Michigan GROWN, Michigan GREAT brand is an industry-wide, unified voice for Michigan agriculture. Membership in Michigan GROWN, Michigan GREAT provides access to consumer audiences through traditional and digital marketing campaigns, and ensures your business is part of that unified voice.

Think your business might be a fit? Review our membership overview.

Why Join Michigan GROWN, Michigan GREAT?

Membership Benefits

Use Of Our

Only members can access and use our brand on company website, menu, in-store signage, and product displays confirming you’re Michigan GROWN, Michigan GREAT.


Our searchable online database makes it easy for consumers to find farmers, products, and businesses using locally grown products and food.

Marketing & Promotion

Exclusive advertising opportunities through traditional and digital marketing campaigns to grow your business and outreach on your behalf encouraging local purchasing and consumption.

Networking & Education

Opportunities for events and training to connect you to potential clients, buyers, or others supporting the locally grown movement.

Which Category Fits Your Business?

Membership Types

Michigan GROWN, Michigan GREAT

Production agriculture businesses (farms, greenhouses, etc.) or value-added products with at least 50 percent of ingredients grown in Michigan, or a commitment to source at least 50 percent of ingredients from Michigan farmer, if available.

Michigan GROWN, Michigan GREAT

Retailers, restaurants, businesses, and institutions who support the mission and the importance of the brand to the Michigan food system, but do not have a food or product to brand themselves.


Annual membership dues are based on the size of your business by sales, providing assistance to all businesses, large and small.